The real question is, why not use interactive content?
According to a study by Curata, 42.5% of companies increased their marketing staff to produce more content in 2016. This means that there is more and more competition, more and more content, which makes it harder to stand out in this ocean of information.
In an information overload age, you need to find ways to deliver more exciting and truly engaging experience. A more persuasive approach that pulls prospects from their passive state and makes them want to learn more about you and your offer.
While B2C brands were the first to discover interactive content to drive engagement, B2B companies have just started using this type of content to improve engagement and better qualify prospects.
And it works!
“Improving the Buyer Journey” DemandMetric's report shows that interactive content generates 2x more conversions than passive content.
And according to the 2015 Demand Gen content preference survey, 91% of buyers prefer visual content and an element of interactivity and entertainment.
In fact, Forbes identified interactive content as one of the top three actions for B2B marketing.
Interactive content is more effective in engaging the public. |
Interactive content is more effective in educating the buyer. |
Interactive content differentiates you |
Le contenu interactif est plus partagé |