Join us in the world of digital signage and its use in the world of transport. In this article, we return to the reasons to integrate display screens in its communication strategy before reviewing the most commonly used devices.
Why use digital signage in transport?
1. Inform of schedules and traffic status
The display of schedules and traffic status is probably the most common use case in an area where having real-time information is the basis for travelers. Digital signage screens are taking up more and more space, whether in metro stations, train stations, airports, bus stops or taxi ranks.
By positioning them at the most strategic points of contact, users have all the necessary information to travel serenely. Beyond the schedules, it is customary to communicate on all types of incidents that can jeopardize the punctuality of transport or disrupt traffic flow.
In addition, thanks to a digital signage software connected to the information system in place, it is possible to schedule messages and create automatic alerts to avoid double entry and simplify the work of the communication officers.
2. Guide users easily
Digital signage is also very effective in guiding users through the vast labyrinths of train stations and airports. Imagine yourself lost in a huge lobby, desperately looking for your boarding gate, when suddenly a digital billboard appears.
Digital information panels or interactive touch screens make it easy to navigate to the right boarding area or get practical information about your journey.
These smart screens can also show you the shortest way to ancillary services such as restaurants, shops, waiting rooms or simply toilets.
3. Keep travelers waiting and entertained
Making travelers wait in transit areas helps improve their experience. With digital signage, it becomes much easier. Beyond spreading information related to departures or arrivals, these screens can simply help reduce the feeling of waiting through engaging content.
The digital screens can communicate on the news, offer entertainment, display the weather report of your final destination, promote the tourist sites to visit or even integrate interactive quizzes or mini-games.
They allow travelers to immerse themselves in a fun experience while waiting. By integrating entertainment elements in transit areas, digital signage becomes more than just an information tool, it becomes a travel companion.
4. Communicate your news
Digital signage represents an interesting opportunity in the communication strategy of your site, offering many advantages to broadcast news, offers or all types of advertising information.
First of all, this tool allows increased visibility of ads and promotions to a captive public, whether in stations, metro stations, airports or even... on board vehicles!
By capturing the attention of travelers during their travels, display screens offer a unique opportunity to broadcast targeted and impactful messages.
5. Monetize your screens
Digital signage also offers an opportunity to monetize spaces. Transportation companies can sell advertising space on their screens, generating additional revenue while providing increased visibility to advertisers.
In addition, digital signage helps build local partnerships to strengthen ties with the community and improve the company’s image.
Which bollard to use in transport?
1. Reception and information kiosk
Reception and information terminals are essential access points in stations and transport terminals. They provide passengers with vital information such as transport network maps, timetables, safety alerts and instructions for using the available services.
2. Digital Signage Screen
Digital signage screens are effective tools for delivering relevant information to passengers. They can display real-time news, targeted ads, service announcements and orientation messages to improve passenger experience and optimize travel flows.
3. Payment Terminals
Payment terminals facilitate ticket and service transactions on public transport. They offer passengers a convenient and secure way to buy tickets, reload transport cards or pay extra fees, helping to streamline travel processes and improve operational efficiency.
Touchify, a solution adapted to digital signage in transport
Easy to use and quick to deploy, Touchify offers a solution accessible from any web browser, allowing an update and programming of the contents efficiently.