A sidewalk sign to attract customers

Thanks to its ease of installation and its modest cost, the sidewalk remains a classic outdoor advertising to strengthen its communication in the street.

Why set up a sidewalk sign?

The sidewalk sign is visual

Installing a sidewalk sign in front of your shop helps to capture the attention of passers-by with promotional offers, new products, home delivery service or news related to your business. It allows you to hit your target without intermediary.

Its visual caracteristic, and also sometimes cumbersome (!), makes it a relatively visible medium, which naturally attracts the eye of people. The sidewalk stop is therefore ideal to encourage passers-by to enter your shop.

The stop sidewalk is economical

With relatively low starting prices, the sidewalk stop remains an advertising medium accessible to all. If the prices are obviously variable according to formats, materials or embedded technology, it is now possible to equip an easel for only a few tens of euros. 

In full growth, the digital curb stop, meanwhile, will require several hundred euros to offer a «first price» version. A more substantial budget, but justified by advanced communication possibilities and great flexibility in its use and updating.

Which sidewalk to choose?

Discover the advantages and disadvantages of the main type of sidewalks available on the market.

The A-Frame sidewalk

Advantages: This type of portable sandwich board is available in standard sizes. is easy to install and move to be positioned in the most strategic places of the street. Often designed in aluminum, sometimes in plastic, it allows to install changeable posters on double sides thanks to front opening frames. Its cost remains relatively low compared to the benefits it offers in terms of visibility.

Weak points: Because of its lightness, it can be reversed by the wind. The display area remains limited, which can constrain the amount of information that can be displayed.

The sidewalk sign with water ballast box

Advantages: This easel offers increased stability thanks to the weight of water. It can be used in all weather. Its price remains relatively affordable.

Weak points: Because of its base, it remains relatively heavy to move when filled. It also requires maintenance to keep water clean and avoid disappointment.

The sidewalk sign with slate panel

Advantages: This sidewalk can be designed to reflect the brand identity. It attracts attention and is usually very memorable with endless customization possibilities.

Weak points: This billboard has a potentially high cost depending on the complexity of the shape and requires custom production.

The custom shap sidewalk

The +:  This easel can be designed to reflect the brand identity. It attracts attention and is usually very memorable with endless customization possibilities.

The - : This billboard has a potentially high cost depending on the complexity of the shape and requires custom production.

The wooden or metal bridge

Advantages: This advertising board offers a high-end appearance with significant robustness over time. Customization possibilities are important and it can adapt to the store charter.

Weak points: This easel has a potentially high cost and weight. It may require maintenance to maintain its appearance.

The digital sidewalk sign

Advantages: The digital sidewalk gives a modern approach to sidewalk advertising. Its LCD screen gives pride of color and allows you to display dynamic messages, images and even videos to attract the attention of passers-by. You can schedule your ads in advance for a scheduled broadcast.

Weak points: The cost of this modern-day easel is one of the main drawbacks. These sidewalk signs are generally more expensive and require energy to operate. They may also encounter technical problems, requiring regular maintenance to ensure optimal operation.