Salesman with a tablet in a clothing store

Digital signage for retail

An end-to end digital signage solution to create immersive and engaging customer experience in points of sale.


Propel your store's phygital strategy with digital signage

Consumer expectations are changing. The store remains a key location of customers' buying journey. It is essential to offer an ongoing experience between digital and physical worlds. Find out how interactive digital signage solutions increase retail digitization through interactive screens.


The advantages of digital signage in stores

Communicate effectively in your store

People in front of a touch screen terminal in a clothing store

Communicate effectively in your store

People wants to gain autonomy in the shopping experience and get information quickly. For many years, retailers have deployed multiple communication devices through online digital strategies. The challenge is now to make the link between the store and the phygital strategy.

Increase sales revenue

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Increase sales revenue

Digital signage devices provide a special way to communicate effectively and quickly with customers. Whether through standalone screens or connected tablets in the hands of sellers, digital signage is an excellent way to boost a retail business.

What devices to digitize the customer experience in retail?


Product Marketing

Use digital devices is an excellent way to promote your products. Touch screen terminals and touch pads make it possible to provide an enriched experience. Better inform the consumer about the product quality and offer an immersive experience. Dynamic content allows the user to be an actor in his consumption, to choose the information that interests him and to personalize his customer journey.

84
%
of consumers are more likely to buy a product if the content ecourages discovery.
Consumer sitting on a sofa and a touch screen terminal

Product Marketing


Information and guidance

The use of digital signage terminals and display screens in a retail store offers a privileged means of communication to welcome and guide the consumer during his journey. It is also a communication medium for your brand, to broadcast your ads, promote a new product or a service and highlight a promotional offer.

Interactive content gives consumers more freedom to access information that interests or concerns them based on their profile. Interactive display screens allow you to better meet your expectations by allowing you to be an actor in your shopping experience and personalize your customer journey.

63
%
of people want to save time using digital point-of-sale devices.
Orientation touch terminal

Information and guidance


Street Marketing

Digital devices in the street or on store fronts allow you to start the digital experience before entering the store. They make it possible to attract more visitors by encouraging discovery through dynamic content, video or social stream and displaying promotional offers.

60
%
of consumers consider that a digital device encourages them to enter the store.
Digital display on a storefront

Street Marketing


Interactive product sheets

Replacing the paper product sheet with interactive touch screens is a good way to stage your offer.

While offering better visibility to your product, they help retail unify the brand’s universe and marketing discourse.

solutions-retail-clothes

Interactive product sheets


Connected in-store salespeople

Your salespeople have a key role in the propagation of your messages and your offers. In contact with consumers, they are the primary guarantors of a successful customer relationship. Equipping salespeople with digital devices makes it possible to gain efficiency and respond quickly to customer requests.

86
%
of people think that a salesperson with a tablet will be able to provide them with a quick and relevant response.
Salesperson using touchscreen tablet in store

Connected in-store salespeople


The gaming or loyalty terminal

These devices make it possible to reinforce punctual commercial operations (chestnut, opening, birthday...) or to manage the loyalty program of your point of sale.

By involving your customers in the brand - consumer relationship, you strengthen its loyalty while collecting valuable data.

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The gaming or loyalty terminal


Analyze and optimize your communication

With statistics, your brand benefits from a real feedback field to measure the performance of display campaigns, whether dynamic or interactive. Analyze the usage data of your screens to better understand the behaviors of your audience, better understand their expectations and thus improve the relevance of your speech.

The Touchify platform gives retail the flexibility to test, analyze and update your content in record time across all your display screens, regardless of their number and geographic location.

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Analyze and optimize your communication


Devices applicable in many sectors

Display and digital signage solutions help digitize retail spaces in many markets:

- Car dealerships, whether to improve the customer experience or to meet signage requirements.

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Devices applicable in many sectors

Jardiland
Philippe Noiret

Retail

Jardiland

“With these new generation screens, (customers) are autonomous and can take their time to discover.”

Discover how Jardiland offer an immersive experience to their customers.

Unimage
Pierre Magre

Retail

Unimage

“We have set up a system where, in case of malfunction, our terminals can be repaired in less than 15 minutes by the end customer, without requiring special technical skills or on-site intervention.”

Discover how Unimage Productions support shopping center digitization witch Touchify.

Master your communication

Touchify is digital signage software that allows retail to produce interactive content, control their distribution and collect usage data. Touchify is an end-to-end solution for controlled and impactful shopper communication.

Discover the software Link icon
Touchify Studio illustration

Main features

Secure kiosk

Secure kiosk

Secure your digital devices, lock access to the system and application settings.

Easy to deploy

Easy to deploy

Easily publish your updates. Content is immediatly available on your devices.

Usage data

Usage data

Get statistics feedback on the performance of your campaigns.

Compatibility

Compatibility

The Touchify Player application is available on Windows, Linux, MacOS, iPadOS and Android.