Find out how our partner Com'Art Digital Média supports Giant in the digitalization of its distribution network. Review of the installation of dynamic display screens and interactive terminals to enhance the customer experience.
Giant, the world's leading bicycle manufacturer
If the brand was born in 1972 in Taiwan before arriving in France in 1988, its history is above all marked by numerous innovations.
We owe him in particular the first aluminum frames at a time when steel was still omnipresent in the industry, and more recently the democratization of carbon composite frames.
Giant continues today to combine “craftsmanship, technology and innovative design” in its own words, to stay ahead of the industry.
The manufacturer now has a network of 135 stores nationwide to distribute the Giant brand but also Liv, Momentum and Cadex products.
A simple device... but effective!
Giant's goal was to modernize all of its points of sale and communicate more effectively while improving the customer experience.
The system designed with Com'Art Digital Média includes 2 devices per store:
- A dynamic display screen for manufacturer news and promotional offers via playback of broadcast playlists.
- A touch terminal allowing customers to discover the different brands of bicycles and then browse the respective websites.
On the material level
The latest generation dynamic display screens, in 55" and 65" formats, are drawn from the Samsung catalog and powered by the Tizen operating system.
The interactive terminals, for their part, are designed by SimplyTab and integrate 32" touch screens operating in a Windows environment.
On the application level
If the project created in the Touchify studio seems quite simple at first glance, it nevertheless highlights some interesting features.
On interactive terminals, secure web integration makes it possible to limit navigation to project content and inhibit unwanted pop-ups or warnings related to cookies.
Concerning the playlists broadcast on the screens, the use of display conditions makes it possible to easily manage the content according to the brands distributed by each point of sale.
Finally, remote distribution makes it possible to centralize content management at the brand's headquarters.
Com'art Digital Média, a specialist in display solutions
With 9 years of experience, Com'Art digital Média is today a renowned integrator and reseller of display solutions in its sector.
Whether for a real estate agency, a business, the hotel and catering industry or even exchange offices, the team does everything possible to find the solution suited to your needs.
If you too want to enrich the customer experience in your distribution network, book a personalized demonstration today.