The feedback terminal to improve experience

The feedback terminal in the digital era

How can you get customer or employee feedback and consolidate data in order to build a relevant action plan? There is a simple and practical way: the  feedback terminal. In this article, find out why and how to install it in many businesses: your store, your company or any other place receiving the public.

How can we really assess the strengths and weaknesses of a visitor experience and put an appropriate action plan in place if we do not know precisely what pleases and displeases to our visitors?

Your feedback surveys can now be displayed on interactive measurement terminals or touch tablets to obtain accurate and detailed feedback and really improve customers experience.

What are the benefits of a customer satisfaction kiosk?

1 - Increase your visibility and reputation

Installing a feedback terminal has many advantages for places that receive customers, especially to improve visibility and reputation.

A customer satisfaction kiosk positioned at a strategic location allows your customers to easily give their opinion. It also shows that you care about their opinion and satisfaction. And we know that satisfied customers are always more inclined to recommend a store to their loved ones.

It is also a positive signal for your customers: by putting tools in place to collect their insights, they feel listened to and have more confidence in your brand.

2 - Improve service and satisfaction

Feedback terminal can help you improve the services offered. Getting more accurate feedback improves visitor satisfaction.

By giving customers the opportunity to share their experience and give their opinion, you get valuable information on areas for improvement. This allows you to identify recurring issues and take corrective action to improve the customer experience.

In addition, customer feedback terminal provide real-time information, allowing you to react quickly to problems and resolve them before they spread on social media or word of mouth.

3 - Save time and reduce costs

A customer satisfaction kiosk can help stores save time and reduce costs by making the returns analysis process easier.

By using a customer satisfaction kiosk, you don’t need to spend time and resources on traditional satisfaction surveys. Customers give feedback directly to the kiosk, allowing you to get instant feedback without having to manually collect responses.

In addition, customer satisfaction endpoints are often equipped with an automatic data analysis system, which allows you to visualize results in the form of graphs or dashboards and make decisions faster.

How to choose a kiosk to measure customer satisfaction?

Before installing a customer satisfaction kiosk, it is essential to determine where it will be placed in your store. You will have to take into account the layout of your space but also the customer flow to determine the areas with the highest traffic... and therefore the best visibility! 

Choosing the right solution is above all choosing the terminal that meets your needs. And while there is no doubt that all solutions on the market are able to collect data related to customer satisfaction, not all offer the same benefits. Here are a few things that should catch your attention:

1 - The administration of the kiosk

The implementation of a solution connected to the internet makes it possible to administer content remotely by any authorized user, perfect for retailers that have multiple outlets around the world. Some terminals also work completely independently even in the absence of an internet connection.

2 - Data analysis

Collecting customer reviews is good, but using them is better. Dashboards, graphs, comparisons... Make sure you have a set of tools to analyze the data collected by the kiosk to help make decisions.

Some solutions can connect to your existing systems via APIs. You can connect your CRM to be able to implement corrective actions quickly.

Define the KPIs you want to measure using the customer satisfaction endpoint. You can for example follow the overall satisfaction rate, the speed of service, the quality of the products...

3- Scalability

Many suppliers offer turnkey kiosks with the advantage of being easy and fast to implement. While they sometimes have an attractive price, they have a major disadvantage: these terminals are often limited in terms of customization and scalability.

If you are in a more global digitization approach, it is interesting to turn to solutions that centralize the management of your entire digital park, whatever the use: digital display, gaming terminal, customer satisfaction terminal, loyalty kiosk, sales assistance tablets, interactive map... Ensure more unified communication than ever for your omnichannel strategy.

Touchify as a tailor-made solution

By capturing the feedback at the point of experience, digital terminal help to improve store visibility and reputation, improve customer service and satisfaction, save time and reduce costs.

By installing a customer satisfaction kiosk, you show your customers that their review matters and you can improve their shopping experience. Do not wait any longer and start now to set up a customer satisfaction kiosk in your store!

Would you like to purchase a satisfaction meter? Our partners support you in the implementation of your customer satisfaction measurement solution.