Why use digital signage in your pharmacy?
1. Increase sales
Digital signage in pharmacies is a powerful lever to increase sales because it captures the attention of passers-by and customers much more than traditional paper media.
Through high definition screens placed in the window or inside the pharmacy, you can promote new products, special offers or simply give some tips.
This communication medium also allows a much easier and faster update of content while maximizing the usable communication surface.
2. Generate additional revenue
Digital signage offers pharmacies a unique opportunity to engage in retail media and thus generate additional business revenue.
By collaborating with parapharmaceuticals or cosmetics brands, pharmacies can offer to distribute advertising both in the showcase and in the most strategic areas of the sales space.
And with software that integrates an analysis tool, it becomes easy to justify display times and ranges to advertisers.
3. Pleasantly patient your customers
Digital signage makes it possible to transform waiting time into a useful moment for your customers.
Thanks to bright screens, pharmacy customers can be exposed to a multitude of content, ranging from national news or real-time weather to new products and health advice.
These screens, often placed at strategic points, aim to capture the attention of customers in order to reduce their perception of waiting.
4. Public Awareness
Digital signage in pharmacies is the best way to educate patients on health issues.
Thanks to an LED screen placed in the window or inside the establishment, pharmacies can highlight prevention campaigns, innovations in care, or good health practices.
By making it possible to integrate living communications, this technology makes information not only more accessible but also more attractive. Pharmacies thus reinforce their image as experts in the field of health.
5. Standardize your communication
Digital signage plays an important role in the brand identity within the different offices of the same group.
Its ability to centralize and update digital screen content in real time via a simple internet connection ensures consistency and adherence to best practices across the network.
In addition, with the most advanced software, it is easy to program and customize screen messages according to specific themes for each pharmacy while maintaining a common line of communication.
6. Optimize your time
Digital signage in pharmacies optimizes the management of time spent on communication.
Thanks to high-brightness screens installed in the window or inside the establishment, information can be updated remotely and in real time, without requiring manual intervention to replace paper displays.
In addition, the programming of content allows your teams to focus more on consulting and less on the layout of the sales space.
Which display screen to choose?
The showcase screen, to generate traffic
The installation of a digital display screen in the window makes it easier to capture the attention of passers-by to make themselves known. This allows the pharmacy to highlight its news, provide useful information such as opening days and hours, give seasonal advice or communicate on the sale of complementary products such as parapharmacy or cosmetics.
The inner screen, to extend the customer experience
Digital display screens installed inside the pharmacy extend the customer experience. These screens can be placed in strategic places: above the reception counters for practical information and advice in the waiting areas or even within the shelves that present the products for special offers.
Our tips for a successful digital signage project
Here are the steps we recommend you take to make your digital signage project a success:
1. Assess your needs
Determine the goals you want to achieve through digital signage. We have seen previously that there are many reasons to install screens: develop your turnover, raise awareness, simplify your communication... You choose your priorities!
2. Choose the right material
Choose your screens based on their locations and the specific needs of your pharmacy. For example, for a showcase screen, be sure to choose the right size according to the reading distance, but also to select a brightness adapted to the location.
3. Select the software
Choose a digital signage software that meets your needs. Make sure it offers the ability to easily create, schedule, and manage display content. Be interested in the different options available so that your display can evolve over time.
4. Create Content
Design the content of your digital signage. This can include images, videos, text, animations... Make sure the content is informative and appealing enough to get attention.
5. Install your screens
Install screens in strategic areas of the pharmacy where they will be easily visible to customers. Make sure that they are properly secured and that the cables are hidden both for aesthetic reasons and for the safety of the installation.
6. Configuration and programmation
Configure the digital signage software according to your needs. Schedule content to appear at appropriate times, such as during peak times.
7. Maintain and manage
Make sure to regularly maintain the hardware (display, player, software version) to avoid technical problems. Also proactively manage content by regularly updating information and responding to customer feedback.
8. Evaluate performance
Whether in the window, or inside, monitor the effectiveness of your digital signage by analyzing data such as customer engagement rate, sales of promoted products, etc. Use this information to make adjustments and continuously improve your digital signage strategy.
Entrust your digital signage project to experts
With its network of audiovisual integrators, Touchify offers complete ready to use systems to support your team in digitization.
