Engage your community with the Social Wall

According to Médiamétrie, French Internet users spend an average of 52 minutes each day on social networks and messaging. Another source: according to Data.ai’s annual report, time spent on social networks increased by 17% in 2022. What if you put this passion for networks at the service of your brand? We’ll talk about the «Social Wall».


Imagine a gigantic screen gathering the latest publications of your virtual friends: selfies, photos of feet at the beach, dishes all more enticing than each other, inspiring quotes and... videos of cats! Well the social wall is a bit like that, but with a few rules, and a little serious in spite of everything;-)

Let’s look at the Social Wall issues.

Social wall challenges

Stimulate engagement

The first issue of the Social Wall is to encourage public engagement. By posting your posts in real time on a giant screen, you encourage them to interact with your brand or event in a fun and interactive way. Your community feels involved and valued as its content becomes an integral part of your communication. Likes, shares and comments are piling up, creating a virtuous circle of engagement that amplifies the reach of messages and the visibility of your brand.

Building trust and credibility

The Social Wall also enhances the trust and credibility of your brand. By leaving an opinion or sharing their experience, your community helps you reach out to your next customers. These testimonies show that your company is real, appreciated and trustworthy. This social evidence promotes conversion and encourages prospects to take the next step.

Drive viral and audience growth

When users see their own posts displayed alongside those of other users, they are motivated to share more, hoping to see their content appear. This generates a snowball effect, attracting new users to your brand and thus expanding your audience in an organic way. The Social Wall is therefore an excellent opportunity to increase the virality of your content.

Encourage content creation

One of the most powerful issues facing the Social Wall is the creation of user-generated content. By highlighting your audience posts, you encourage users to share their experiences with your brand, whether through photos, videos or written testimonies. This form of authentic and engaging content strengthens your relationship with users, creates a strong community and feeds your marketing strategy with valuable resources.

Now that you know more about the issues, we will give you a few suggestions for use.

Social Wall use cases

For events

Whether at conferences, trade shows, concerts or festivals, the Social Wall allows participants to share their experience in real time. By posting publications dedicated to the event, the organizers create an immersive and interactive atmosphere, foster exchanges between participants and reinforce the overall impact of the event to spread it beyond the site.

In physical stores

Retail players can set up a Social Wall to animate their point of sale: photos of products in customer situations, sharing content associated with a promotional campaign hashtag... This enhances brand credibility while fostering a sense of belonging to a unique community.

In catering

Restaurants, and more generally food brands, can take advantage of the Social Wall by encouraging customers to share photos of their dishes and share their experience in real time. And why not post reviews and positive testimonials left on specialized platforms (Tripadvisor, Google...)?

In education

Schools, universities or training centres can set up a Social Wall to promote the work of students, share highlights at events, but also unite members of the educational team and students around common projects .

For marketing campaigns

Marketing campaigns of all types of activities can rely on a Social Wall and integrate customer posts using a specific hashtag. Brands thus encourage users to share their experiences with their products or services. The goal? Generate authentic and engaging content that builds brand awareness and drives new customer acquisition.

It’s up to you to play, we’ll give you some directions of use.

Setting up a social wall in 6 steps

1 - Define clear objectives

The first thing to do is obviously to identify the goals you want to achieve with your Social Wall, for example:

  • Promote your product or service offering
  • Ignite your community and drive customer engagement
  • Generate high value content
  • Improve the customer experience at the point of sale

By having specific objectives, you can guide your strategy and measure results.

2 - Choosing the right tool

There are many software programs that allow to set up a Social Wall. Do research to identify the one that best suits your needs: for example, make sure it is compatible with the social networks you want to integrate, that it interfaces correctly with your existing tools or that it offers the specific features you might want such as moderation of publications or customization of the display.

3 - Encourage your customers to interact

For this, the location of your Social Wall is strategic: install it in a place visible enough for it to generate traffic. Create a user-friendly space where customers can stop, interact with publications and share their experience. Why not organize specific contests or events related to the Social Wall to encourage customers to participate actively?

4 - Select the best content

The relevance and quality of the content you post on your Social Wall is paramount. Choose publications that showcase your brand, your products and the customer experience. Filter out controversial, offensive or off-topic topics that could harm your brand.

5 - Ensuring moderation

To maintain the quality and consistency of posts on your Social Wall, moderation is useful. Set a clear policy and be responsive to filter out inappropriate or unwanted content. Also consider respecting copyright and considering GDPR data protection.

6 - Measure and analyze results

It is essential to collect statistical data and build performance indicators to evaluate the effectiveness of your Social Wall. By measuring customer engagement, interactions and conversion rates, you can determine if your goals are being met. Use this information to make adjustments and continuously improve your point-of-sale communication strategy.